Game Concept: Connected Powertrain Solutions
In the context of IAA Transportation, Bosch Mobility Solutions had the goal of using a game as an innovative sales tool at the trade fair. We supported the Bosch department in the ideation and conception of the game and are proud that the application, which was created from the concept we developed, was finally exhibited at IAA Transportation.
Key challenges in the project were:
- Working with a large corporate customer and getting to know their structures
- The creation of a concept, with the help of which an external agency could implement the game
- Coordinating the game brainstorming with a non-industry target audience in a reasonable amount of time